A government research paper recommending people “shift dietary habits” towards plant-based foods has been hastily deleted.
The paper focuses on changing public behaviour to hit climate targets and also suggests promoting domestic tourism and portraying business travel as an “immoral indulgence”.
…In a chapter in the deleted document titled “Applications to Net Zero Policy”, under the subheading “Diet Changes”, researchers recommend following the example of the sugar levy with a tax on producers or retailers of “high-carbon foods” to incentivise “reformulation and diversification” towards more plant-based and local food types.
“For instance, even with public criticism being high, many still perceived government approval as the yardstick for safe behaviour during COVID-19 ‘we’re allowed to do this now [so must be safe]…’. This reveals, for many, a deep set reverence for legitimate government authority, regardless of one’s personal political views.”Net Zero: principles for successful behaviour change initiatives, p.24
This research looks at UK and OECD government-led behaviour change initiatives over the last 70 years. It identifies 9 principles that can be applied to encourage the behaviour change needed to achieve Net Zero.
The research was carried out by the Behavioural Insights Team (BIT). It was commissioned by the Department for Business, Energy and Industrial Strategy (BEIS).
This document has been removed from the gov.uk website. Archives can be found here:
Rob Verkerk, Founder, Executive and Scientific Director of the Alliance for Natural Health International, a scientist who has for 30 years been exploring positive ways to span the gulfs between science and the law, between academia and industry, and between governments and their people.
Ivor Cummins aka the Fat Emperor – gives James the lowdown on why you can’t trust anything our governments tell us about Covid-19. If you want the facts on Coronavirus – how deadly is it? do lockdowns and masks work? how does it compare with previous pandemics? – you’ve come to the right place
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