Published September 2018
The behavioural and social sciences are the future of public health. Evidence from behavioural science suggests that simple and easy ways of helping people to change their behaviour are the most effective. Whether it’s encouraging smokers to quit, increasing uptake of the NHS Health Check, making healthier food choices easier, or reducing the number of inappropriate antibiotic prescriptions, this evidence can help in understanding and therefore influencing behaviour change that promotes health, prevents disease, and reduces health inequalities. We must reach and be meaningful to people in the lives that they are leading.
It is time for the public health system to advance the use of behavioural and social sciences, and for this purpose, PHE’s Behavioural Insights experts, working with many partners, have led the collaborative development of this comprehensive strategy – the first of its kind in the field.