Britain has been drilled to comply with lockdown under a future pandemic, the chief executive of the ‘nudge unit’ has said.
Professor David Halpern told The Telegraph that the country had “practised the drill” of wearing face masks and working from home and “could redo it” in a future crisis.
Boris Johnson was secretly ‘nudged’ into wearing a facemask during the pandemic, according to the head of the government’s Behavioural Insights Team.
Published September 2018
The behavioural and social sciences are the future of public health. Evidence from behavioural science suggests that simple and easy ways of helping people to change their behaviour are the most effective. Whether it’s encouraging smokers to quit, increasing uptake of the NHS Health Check, making healthier food choices easier, or reducing the number of inappropriate antibiotic prescriptions, this evidence can help in understanding and therefore influencing behaviour change that promotes health, prevents disease, and reduces health inequalities. We must reach and be meaningful to people in the lives that they are leading.
It is time for the public health system to advance the use of behavioural and social sciences, and for this purpose, PHE’s Behavioural Insights experts, working with many partners, have led the collaborative development of this comprehensive strategy – the first of its kind in the field.
The consequences of this unprecedented state-sanctioned campaign have been visible everywhere: from the old lady in the street, paralysed with fear of contamination from another human, darting into the road to avoid someone walking the other way, to the neighbour donning a face covering and plastic gloves to wheel the dustbin to the end of her drive. These kinds of incidents are the product of an intensive messaging campaign, designed by the government’s behavioural scientists, to ‘nudge’ us into compliance with the Covid-19 restrictions and the subsequent vaccine rollout.
How did we listen to that bonkers, ahem, advice with a straight face? I thought it was worth compiling a list of the 50 craziest measures
A government research paper recommending people “shift dietary habits” towards plant-based foods has been hastily deleted.
The paper focuses on changing public behaviour to hit climate targets and also suggests promoting domestic tourism and portraying business travel as an “immoral indulgence”.
…In a chapter in the deleted document titled “Applications to Net Zero Policy”, under the subheading “Diet Changes”, researchers recommend following the example of the sugar levy with a tax on producers or retailers of “high-carbon foods” to incentivise “reformulation and diversification” towards more plant-based and local food types.