“Lockdowns,” the mass quarantine of both sick and healthy people, have never before been used for disease mitigation in the modern Western world. Previously, the strategy had been systematically ruled out by the pandemic plans of the World Health Organization (WHO) and by health experts of every developed nation. So how did we get here?
The pandemic presented forensically for what it is, namely, a massive theatrical edifice intended to distract popular attention away from the fact that criminal bankers running the monetary system are making a massive push toward full-on totalitarianism through monetary and financial control.
The Associated Press recently ran a story they said debunked the dissenting Covid concerns of pathologist, Dr. Roger Hodkinson. In their article titled, “Pathologist falsely claims COVID-19 is a hoax, no worse than the flu,” they misrepresented several of Dr. Hodkinson’s statements. The also wrote specifically saying they were planning to debunk him, not understand what he meant. Dr Hodkinson is a medical specialist in pathology and graduate of Cambridge University, UK. He is a Fellow of the College of American Pathologists and the Royal College of Physicians and Surgeons of Canada. He was previously the President of the Alberta Society of Laboratory Physicians, an Assistant Professor in the Faculty of Medicine at the University of Alberta, and CEO of a large community based medical laboratory with a full menu of testing for infectious disease and virology. He is currently the Chairman of an American biotechnology company active in DNA sequencing.
In truth, it’s very difficult to ‘hold governments, companies and international bodies’ to account on climate change. The public have been given no vote on climate-change policies, and no political party has offered criticism of climate-change alarmism. Certainly don’t expect any real criticism to come from CCAG.
But then perhaps that is the point of Indie SAGE or CCAG – not to hold power to account, but to prevent the technocratic apparatus from being properly held to account. For there is nothing fear-mongering technocrats like King fear more than democracy – because it threatens to take away the power granted to them by endless emergencies, be they Covid or climate change.
We have become almost accustomed to this. To state censorship. To the police collaring people for what they say. Woke leftists are, despite all their bullshit, basically in favour of it, because the cops are on their side on these issues. Such is their historical illiteracy that they are completely chilled out about the state taking on the power to police speech.
“When you create a state of confusion, people become ever more reliant on the messaging,” she says. “Instead of feeling confident about making decisions, they end up waiting for instructions from the Government.”
…This week’s chaotic and contradictory advice on travel is all part of the growing use of fear to control the public, she believes – a tactic which has been supercharged by the Covid pandemic.
…Less well known is the Home Office’s Research, Information and Communications Unit (RICU), which, according to Dodsworth, “attempts to covertly engineer the thoughts of people” by providing support to bodies seen by the public as “grassroots” organisations.
But the time has come when the hard choices are looming closer. If we don’t want this Covid crisis to last forever, we need some new simple, guidelines: No jab, no job; no jab, no access to NHS healthcare; no jab, no state education for your kids. No jab, no access to pubs, restaurants, theatres, cinemas, stadiums. No jab, no entry to the UK, and much else.
I hate to be a Debbie Downer on (yet another) celebratory ‘freedom’ day in the UK, but I’m here to tell you: we are not free. We are, as so many people continue to wilfully ignore, still living under a totalitarian regime that no-one voted for, which has for 14 long months seen our most basic freedoms given and taken away at a whim, all because of a virus that did indeed kill people, but on average at the same age as what the national life expectancy is anyway. That is not hyperbole. It is a fact. The average age of someone who dies from coronavirus is 82.4. Britons have an average life expectancy of 81.1.
Scientists on a committee that encouraged the use of fear to control people’s behaviour during the Covid pandemic have admitted its work was “unethical” and “totalitarian”.
…SPI-B warned in March last year that ministers needed to increase “the perceived level of personal threat” from Covid-19 because “a substantial number of people still do not feel sufficiently personally threatened”.
There has been much political opportunism all over the world in response to the pandemic. In Hong Kong, though, the prioritisation of politics over medicine has been breathtaking. From the earliest stages of the outbreak, the government here, reeling and battered after the surge of unprecedented pro-democracy protests in 2019, seized upon the spread of Covid as a major tool for quelling dissent. In February 2020, a secret report sent by the Hong Kong government to its bosses in Beijing was leaked. It allegedly contained statements by Lam describing the outbreak of the coronavirus as a “rare opportunity to reverse the situation”, her administration having been “attacked on all fronts” during the protests. She added that with the central government’s help the pandemic could be the means of ending the unrest.
COVID-19 started registering with most of the British public around late February and early March. Many were concerned but not particularly afraid. Only weeks later people were terrified to leave their homes or go near other human beings. How did such a dramatic shift in public perception happen so quickly?
In early March 2020, The Scientific Advisory Group for Emergencies (SAGE) produced a document for the UK Government highlighting methods for rolling out new social distancing rules. There seemed to be some doubt as to whether the public would comply with the upcoming measures so SAGE outlined a methodology based on known psychological behavioural modification techniques.
SAGE, SPI-B and applied psychology
SAGE is an advisory group to the UK government responsible for making sure decision makers have access to scientific advice. We are told that the advice provided by SAGE does not represent official government policy.
SAGE also relies on expert sub-groups for COVID-19 specific advice. These sub-groups include:
NERVTAG: New and Emerging Respiratory Virus Threats Advisory Group
SPI-M: Scientific Pandemic Influenza Group on Modelling
SPI-B: Independent Scientific Pandemic Influenza Group on Behaviours
The identity of individual committee members themselves were initially kept secret, purportedly due to national security. Some names were eventually released, largely due to efforts by UK businessman Simon Dolan and his legal challenge campaign. Nevertheless, two members remain anonymous.
Psychological techniques for behavioural change
The document itself, titled Options for increasing adherence to social distancing measures, was drafted by SPI-B, the behavioural science sub-group for SAGE.
SPI-B highlighted nine broad ways of achieving behavioural change in the public:
In the document, SPI-B focused on the methods most relevant to their stated goals and set out ten options that were evaluated on six criteria.
The six criteria, under the acronym APEASE, were:
Government persuasion through fear
A key part of SPI-B’s behavioural change strategy that seems to have been adopted was to ‘persuade through fear.’ The Persuasion section of the document states:
A substantial number of people still do not feel sufficiently personally threatened.
Clearly, the psychologists felt that, as of late March, the public was still not afraid of COVID-19. It therefore suggested that the government increase the level of fear:
The perceived level of personal threat needs to be increased among those who are complacent, using hard-hitting emotional messaging.
Appendix B of the document lists ten options that can be used to increase social distancing in the public. Option 2 advises:
Use media to increase sense of personal threat.
In hindsight, this explains the tone of government sponsored social media and physical billboard advertising campaigns that started appearing around April.
SPI-B recommendations to increase personal threat and use hard-hitting emotional messaging are on display with eerie imagery coupled with taglines such as:
“Anyone can get it. Anyone can spread it.“
“Don’t put your friends and family in danger.“
“Stay home for your family. Don’t put their lives in danger.“
“If you go out, you can spread it. People will die.“
The article compared hysterical BBC news headline from the first week of April 2020 with those from 2018, when mortality rates were peaking due to a bad flu season. It found no references to flu or excess mortality on the BBC home page during the 2018 peak. InProportion2 asked, “Do the headlines reflect the gravity of the situations in an equivalent way – or is additional fear being stirred up in 2020?“
Persuasion through shame and approval: Covidiots and heroes
SPI-B psychologists knew that fear on its own would not persuade everyone. Messaging needed to be tailored to take into account different ‘motivational levers.’
Some people will be more persuaded by appeals to play by the rules, some by duty to the community, and some to personal risk.
It therefore suggested using both social approval and disapproval, with compulsion (legislation) as a backup:
Option 6: Use and promote social approval for desired behaviours
Option 7: Consider enacting legislation to compel required behaviours
Option 8: Consider use of social disapproval for failure to comply
We can see the obvious approval-disapproval dialectic with the ‘Heroes and Covidiots’ narrative that soon began to surface in the news. The term ‘Covidiot’ appeared around March with The Economist’s 1843 Magazinedescribing covidiots in this way:
Even in a pandemic, many of us are prone to judge others and find them wanting: the term “covidiot” describes any and every person behaving stupidly or irresponsibly as the epidemic spreads. Sometime in early March the word was born, and, almost as fast as the virus spread, so did instances of covidiotic behaviour.
Although it’s not clear how the term came about, it was quickly adopted in UK mainstream and social media. At the same time, we began seeing praise for heroes who ‘did the right thing’ by complying with the government measures.
The METRO article below shows all three options in play:
Social approval: “These local heroes have been doing amazing things…”
Social disapproval:“Lake District closed…because covidiots won’t stay away…”
Compulsion: “Matt Hancock threatens to close beaches…”
An incentivised media
These psychological techniques would have been impossible to deploy on the public without a compliant media. How did the government convince the media to go along with the plan?
…the government is spending more than usual, judging by their bookings. The publishers also pointed out that the lack of activity from other advertisers in the current market means the government campaigns will have an outweighed share of voice compared with normal times.
During that period, the British public started seeing coverage across media outlets with the unified “In this together” messaging. O’Reilly pointed out that the campaign was worth £35 million over a three month period.
Last week, the government and newspaper industry launched a three-month advertising partnership dubbed “All in, all together.” The campaign — worth approximately £35 million ($44 million) for the full course, according to sources — kicked off on Apr. 17, with all the U.K.’s national and regional daily news brands running near-identical cover wraps and homepage takeovers, which carried the copy, “Stay at home for the NHS, your family, your neighbours, your nation the world and life itself.”
So, we ask again: how did the government convince the media to go along with the plan? The answer is simple and obvious: with lots of money.
Psychological techniques to change behaviour
We can see that the UK Government has a public document outlining psychological techniques to change the behaviour of the population. We see a unified mass-media campaign that falls in line with these techniques. We then see a dramatic shift in public perception and behaviour.
What else can we call this but ‘brainwashing’?
Despite the open nature of what has transpired, it seems to have gained little coverage in the media. This is of no surprise since it was clearly complicit in spreading fear in the public.
Campaign, the world’s leading business media brand for the marketing and advertising, reported that the UK government spent more than £184m on Covid communications in 2020.
It has emerged that German politicians, scientists and public health bureaucrats have also collaborated to induce panic to justify the first German lockdown. The source material is in German but a Twitter thread explaining the leaks in English has been archived. We will update here if an English source becomes available.
Researcher Ian Davis reports about the ties between the UK Government and Omnicom, the New York-based corporate communications company the behind the phrases “flatten the curve”, “stay home, protect the NHS, save lives”, “rule of six” and “look into my eyes” campaigns. The UK Government has awarded Omnicom with £1.6 billion in media buy-in contracts since 2018.
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