The Human Medicines Regulations 2012 (the ‘Regulations’) apply to anything ‘designed to promote the … supply … or use of that [medicinal] product’, which according to the regulations amounts to an advertisement. As the materials do not properly encourage critical thinking and present information as fact without substantiation, it is entirely possible that the teaching materials and lessons delivering those materials amount to an advertisement and may constitute an offence.
However well meaning these materials might be, it appears that they have at least the potential to put emotional pressure on children and — potentially — coercively control children’s decisions in relation to the vaccine. The materials are therefore incompatible with the NC and the government’s advice on Teachers’ Prevent Duty, which are there to help protect children.
MG-OMD has given their propaganda operation the Orwellian sounding name of OmniGOV. They say they are very proud of it and recognise their responsibility as the “the single cross-HM Government agency partner.”
OmniGov were behind the snappy slogans used to change our behaviour throughout the pandemic. Phrases like “flatten the curve”, “stay home, protect the NHS, save lives” and “rule of six” all rely on a psychological mechanism called the rule of three. The £119 million Omnicom contract to modify our behaviour was in discussion long before the WHO made their pandemic declaration.
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