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News

COVID 19 – Media Buying Extension – Contracts Finder

The UK Cabinet Office awarded £320,000,000 to OMD GROUP LIMITED for COVID 19 – Media Buying Services in advertising, radio and television starting 2 March 2020.

The contract was extended by six months to 31st March 2021 with an increase in value of £229,200,000.00.

https://www.contractsfinder.service.gov.uk/notice/1fa38cfe-35a6-4787-9e35-57b739400572?origin=SearchResults&p=1

Categories
Opinion

COVID-19 educational materials in schools use inappropriate emotional pressure – HART

Resources use inappropriate emotional pressure

The Human Medicines Regulations 2012 (the ‘Regulations’) apply to anything ‘designed to promote the … supply … or use of that [medicinal] product’, which according to the regulations amounts to an advertisement. As the materials do not properly encourage critical thinking and present information as fact without substantiation, it is entirely possible that the teaching materials and lessons delivering those materials amount to an advertisement and may constitute an offence.

However well meaning these materials might be, it appears that they have at least the potential to put emotional pressure on children and — potentially — coercively control children’s decisions in relation to the vaccine.  The materials are therefore incompatible with the NC and the government’s advice on Teachers’ Prevent Duty, which are there to help protect children.

Categories
News

Buying a Single Version of the Truth – UK Column

MG-OMD has given their propaganda operation the Orwellian sounding name of OmniGOV. They say they are very proud of it and recognise their responsibility as the “the single cross-HM Government agency partner.”

OmniGov were behind the snappy slogans used to change our behaviour throughout the pandemic. Phrases like “flatten the curve”“stay home, protect the NHS, save lives” and “rule of six” all rely on a psychological mechanism called the rule of three. The £119 million Omnicom contract to modify our behaviour was in discussion long before the WHO made their pandemic declaration.

Categories
Publications

COVID 19 – Media Buying Services – Contracts Finder

The UK Cabinet Office awarded £320,000,000 to OMD GROUP LIMITED for COVID 19 – Media Buying Services in advertising, radio and television. The contract runs between 1st April 2021 to 31 March 2022.

Source: GOV.UK Contracts Finder

https://www.contractsfinder.service.gov.uk/notice/6043d1fd-1f8c-4232-a32a-a658e19abcb1?origin=SearchResults&p=1

Mirror: http://archive.today/LNnYR

Categories
News

Govt spent more than £184m on Covid comms in 2020 – Campaign

The government invested in excess of £184m on communications relating to Covid-19 in 2020, figures from the Cabinet Office show.

It spent £171.9m on media activity via Manning Gottlieb OMD last year, while MullenLowe UK, which handles the majority of coronavirus advertising, was paid £12.2m.

https://www.campaignlive.co.uk/article/govt-spent-184m-covid-comms-2020/1708695