At a time when some advertisers are hitting pause on spending and others are avoiding appearing next to coronavirus articles — or even just “bad news” — the U.K. government is rapidly ascending the rankings of U.K. news publishers’ most important clients — and cheerleaders — during the crisis.
The media in this country have no shame. For two months they’ve been ramping up fear and hysteria over Covid-19. They predicted apocalypse. They reported the daily death tolls like gleeful grim reapers.
And now, after all that, after pumping out 24-hour rolling doom for weeks on end, they have the gall to wonder why so many people have been too scared to visit a hospital during the pandemic. And why there has been a huge number of excess deaths from treatable ailments other than Covid-19. And why there was a policy of ‘Protecting the NHS’ at all costs from the coming viral calamity that involved sending even infected elderly people away from hospitals and back to care homes. ‘How could this happen?’, they cry.
The biggest political ruse of our time has now spiralled so far out of control that it has become almost impossible to distinguish fact from deception. Every day we are besieged with such a selective and biased artillery of “scientific” assertions that it makes a mockery of expert insight.
Every day we are subjected to yet more bitesized epidemiology that gives an utterly false impression of risk. And every day we are bombarded with terrifying death figures so out of context that they are effectively meaningless.
They stopped trying to provide profound and challenging explanations, according to their different points of view, of events or trends. They were too worried that such an approach might estrange readers. Likewise, articles and news items became shorter and shallower, because they were worried about the attention span of consumers, who were deemed all too ready to read the competition just a click away.
Something else shifted, too. Modern journalism ceased to try to report the facts, and then allow the reader to make up his or her own mind. Instead it started to act almost as a teacher, standing by the reader’s side, and guiding him or her towards the ‘right’ viewpoint.