Media Buying

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Opinion

Nudging the news – The Critic

The collaboration between a major UK broadcaster and the Nudge Unit to promote one of the most controversial policies today is deeply alarming. The report, The Power of TV: Nudging Viewers to Decarbonise their Lifestyles, jointly published by BIT and Sky, shows little regard for the obligation imposed on broadcasters by Ofcom’s Broadcasting Code to maintain “due impartiality” across all their output, particularly when it comes to news and current affairs. It also neglects the requirement that broadcasters expose viewers to a wide range of different views when it comes to “matters of major political and industrial controversy and major matters relating to current public policy”.

https://thecritic.co.uk/nudging-the-news/

Categories
News

Revealed: Documents Show Bill Gates Has Given $319 Million to Media Outlets – MintPress

The Gates Foundation money going towards media programs has been split up into a number of sections, presented in descending numerical order, and includes a link to the relevant grant on the organization’s website.

…Together, these donations total $166,216,526. The money is generally directed towards issues close to the Gateses hearts. For example, the $3.6 million CNN grant went towards “report[ing] on gender equality with a particular focus on least developed countries, producing journalism on the everyday inequalities endured by women and girls across the world,” while the Texas Tribune received millions to “to increase public awareness and engagement of education reform issues in Texas.” Given that Bill is one of the charter schools’ most fervent supporters, a cynic might interpret this as planting pro-corporate charter school propaganda into the media, disguised as objective news reporting.

http://archive.today/2021.11.16-095014/https://www.mintpressnews.com/documents-show-bill-gates-has-given-319-million-to-media-outlets/278943/

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News

COVID 19 – Media Buying Extension – Contracts Finder

The UK Cabinet Office awarded £320,000,000 to OMD GROUP LIMITED for COVID 19 – Media Buying Services in advertising, radio and television starting 2 March 2020.

The contract was extended by six months to 31st March 2021 with an increase in value of £229,200,000.00.

https://www.contractsfinder.service.gov.uk/notice/1fa38cfe-35a6-4787-9e35-57b739400572?origin=SearchResults&p=1

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Publications

COVID 19 – Media Buying Services – Contracts Finder

The UK Cabinet Office awarded £320,000,000 to OMD GROUP LIMITED for COVID 19 – Media Buying Services in advertising, radio and television. The contract runs between 1st April 2021 to 31 March 2022.

Source: GOV.UK Contracts Finder

https://www.contractsfinder.service.gov.uk/notice/6043d1fd-1f8c-4232-a32a-a658e19abcb1?origin=SearchResults&p=1

Mirror: http://archive.today/LNnYR

Categories
News

Government struck £119m Covid advertising deal weeks before first lockdown – The Telegraph

The Cabinet Office signed the lucrative contract with London-based OMD Group as the Government began to gear up its response to the crisis.

Ministers struck a  deal worth up to £119m with one of the world’s biggest marketing companies for a Covid campaign three weeks before the country went into a national lockdown, official filings show.

https://www.telegraph.co.uk/business/2020/10/25/government-struck-119m-covid-advertising-deal-weeks-first-lockdown/