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COVID 19 – Media Buying Extension – Contracts Finder

The UK Cabinet Office awarded £320,000,000 to OMD GROUP LIMITED for COVID 19 – Media Buying Services in advertising, radio and television starting 2 March 2020.

The contract was extended by six months to 31st March 2021 with an increase in value of £229,200,000.00.

https://www.contractsfinder.service.gov.uk/notice/1fa38cfe-35a6-4787-9e35-57b739400572?origin=SearchResults&p=1

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Publications

COVID 19 – Media Buying Services – Contracts Finder

The UK Cabinet Office awarded £320,000,000 to OMD GROUP LIMITED for COVID 19 – Media Buying Services in advertising, radio and television. The contract runs between 1st April 2021 to 31 March 2022.

Source: GOV.UK Contracts Finder

https://www.contractsfinder.service.gov.uk/notice/6043d1fd-1f8c-4232-a32a-a658e19abcb1?origin=SearchResults&p=1

Mirror: http://archive.today/LNnYR

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News

Government struck £119m Covid advertising deal weeks before first lockdown – The Telegraph

The Cabinet Office signed the lucrative contract with London-based OMD Group as the Government began to gear up its response to the crisis.

Ministers struck a  deal worth up to £119m with one of the world’s biggest marketing companies for a Covid campaign three weeks before the country went into a national lockdown, official filings show.

https://www.telegraph.co.uk/business/2020/10/25/government-struck-119m-covid-advertising-deal-weeks-first-lockdown/