MG-OMD has given their propaganda operation the Orwellian sounding name of OmniGOV. They say they are very proud of it and recognise their responsibility as the “the single cross-HM Government agency partner.”
OmniGov were behind the snappy slogans used to change our behaviour throughout the pandemic. Phrases like “flatten the curve”, “stay home, protect the NHS, save lives” and “rule of six” all rely on a psychological mechanism called the rule of three. The £119 million Omnicom contract to modify our behaviour was in discussion long before the WHO made their pandemic declaration.
The Cabinet Office signed the lucrative contract with London-based OMD Group as the Government began to gear up its response to the crisis.
Ministers struck a deal worth up to £119m with one of the world’s biggest marketing companies for a Covid campaign three weeks before the country went into a national lockdown, official filings show.