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Government struck £119m Covid advertising deal weeks before first lockdown – The Telegraph

The Cabinet Office signed the lucrative contract with London-based OMD Group as the Government began to gear up its response to the crisis.

Ministers struck a  deal worth up to £119m with one of the world’s biggest marketing companies for a Covid campaign three weeks before the country went into a national lockdown, official filings show.

https://www.telegraph.co.uk/business/2020/10/25/government-struck-119m-covid-advertising-deal-weeks-first-lockdown/