In one of the most extraordinary documents ever revealed to the British public, the behavioural scientists advising the government said that a substantial number of people did not feel threatened enough by Covid-19 to follow the rules. They advised the government to increase our sense of ‘personal threat’, to scare us into submission.
But why did the government deliberately frighten us, and how has this affected us as individuals and as a country? Who is involved in the decision-making that affects our lives? How are behavioural science and nudge theory being used to subliminally manipulate us? How does the media leverage fear? What are the real risks to our wellbeing?