So, it seems that Long Covid is not as widespread as we were told it was. More importantly – and, yes, this is the more difficult thing to discuss – maybe Long Covid is not as real as we were told it was, either. Maybe the fairly typical problems that a minority of people experience after a virus were, in this case, unjustifiably blown up into a whole new sickness. Alongside examining the measurable, physical prevalence of long-lasting symptoms in people who have been infected with Covid – something it is very important for society to do – we must also analyse the cultural components to Long Covid. How much did the culture of fear around Long Covid help to convince people that they had it? And did a broader culture of victimhood likewise help to coax people to self-identify as suffering from this new, seemingly fascinating ailment, and even to embrace Long Covid as a kind of identity?