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Government paid reality TV stars to promote NHS Test and Trace – Sky News

Taxpayer money was used to pay social media influencers and reality TV stars to promote the NHS Test and Trace system, the government has admitted.

The Mirror cited a social media expert as saying the influencers would usually be paid between £5,000 and £10,000 for an ad post.

https://news.sky.com/story/coronavirus-government-paid-reality-tv-stars-to-promote-nhs-test-and-trace-12059587