Clearly, the long-term effects of coronavirus need research, and those suffering from them need help. But these long-term effects also need to be seen in perspective. Long Covid is only unique insofar as it has been named and advertised as such. A post-viral syndrome can follow many types of viral infection, from the common cold to influenza and pneumonia. Yet no one has compiled and publicised data sets for those suffering from such a syndrome, let alone anointed it Long Flu or Long Cold.