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Government to discontinue Covid ad accusing joggers or those exercising of being ‘highly likely’ to have the virus – The Telegraph

A Government advert that says joggers and dog-walkers are “highly likely” to have Covid is to be discontinued after the regulator said there was no evidence to support the claim.

The Telegraph can reveal that the Cabinet Office has also agreed not to repeat the claim made in the 30-second radio ad – which also warns that “people will die” if individuals “bend the rules” – after being contacted by the Advertising Standards Authority (ASA).

The taxpayer-funded advert was condemned by MPs and public health experts for spreading “false information” and risking “scaring” people into physical inactivity during the third national lockdown.

https://archive.is/3R3Ip#selection-61.1-61.115

Source URL: https://www.telegraph.co.uk/news/2021/01/21/government-discontinue-covid-ad-accusing-joggers-exercising/